Media that engages

The influence of media has a love/hate relationship with its consumers.Depending in the intentions, the power of media is greatly an influence to society in what we buy and to how we think about certain topics.A huge aspect in media that causes a shift in leverage is emotion. For instance, those Budweiser commercials with the Clydesdale horses and dogs are always so heartwarming that we remember them so easily.Media will always have society in a chokehold.